James T. Green is a conceptual artist, designer, developer, podcaster, and writer based in Chicago, Illinois, U.S.A..

Lauren Ash

Lauren Ash

 

I collaborated with the fabulous Lauren Ash, co-founder of Black Girl in Om and Party Noire, on an identity system for her personal consulting work and yoga practice. Here's a bunch of process sketches leading to the final works.

Brainstorms during our initial meeting.

Brainstorms during our initial meeting.

Initial sketches of her podcast artwork for her guided meditation series.

Initial sketches of her podcast artwork for her guided meditation series.

Humble beginnings.

Humble beginnings.

We explored some packaging options but it never really came through.

We explored some packaging options but it never really came through.

Business card beginnings.

Business card beginnings.

We have a winner! Now the website begins.

We have a winner! Now the website begins.

We revised all of her copy across the board.

We went with Squarespace for the website since she wanted to easily update the site in the future with her blog and new projects, so it was a few lines of markup to make the template work with what we wanted to achieve.

We went with Squarespace for the website since she wanted to easily update the site in the future with her blog and new projects, so it was a few lines of markup to make the template work with what we wanted to achieve.

Which all leads to...

Vertical treatment with symbol.

Vertical treatment with symbol.

Horizontal treatment with symbol.

Horizontal treatment with symbol.

Main business card front.

Main business card front.

Business card back.

Business card back.

Alternative business card front.

Alternative business card front.

Guided meditation artwork.

Guided meditation artwork.

Newsletter header.

Newsletter header.

Website at www.laurenash.co

Website at www.laurenash.co